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Article Abstract
As digital technology evolves rapidly, smart tourism has become a significant trend in the modernization of the industry, relying on advanced tools like big data and cloud computing to improve travelers' experiences. Despite the growing use of human-computer interaction in museums, there remains a lack of in-depth academic investigation into its impact on visitors' behavioral intentions regarding museum engagement. This paper employs Cognitive Appraisal Theory, considers human-computer interaction experience as the independent variable, and introduces destination image and satisfaction as mediators to examine their impact on destination loyalty. Based on a survey of 537 participants, the research shows that human-computer interaction experience has a significant positive impact on destination image, satisfaction, and loyalty. Destination image and satisfaction play a partial and sequential mediating role in this relationship. This paper explores the influence mechanism of human-computer interaction experience on destination loyalty and proposes practical interactive solutions for museums, aiming to offer insights for smart tourism research and practice.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC12292524 | PMC |
| http://dx.doi.org/10.3390/bs15070949 | DOI Listing |
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