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Article Abstract
Considering the current global trend in the digital economy, Facebook commerce (f-commerce) is an indispensable component of today's digital commerce. The purpose of this research is to test the proposed model to validate current theories that evaluate the relationships between online trust and customer f-commerce usage intentions. It has also been proposed to improve usage intention by integrating the relationship between perceived value and trust in electronic commerce (e-commerce). The data was gathered using a structured questionnaire and analyzed with structural equation modeling (SEM; = 435). In this study, gender has been discussed as a moderating factor. The findings describe the positive relationships that exist between antecedents of trust and user intentions toward f-commerce. Furthermore, according to the findings of the study, females are more concerned than males about developing their intentions to utilize f-commerce for online shopping. Theoretical and practical implications are also presented in this study.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8957071 | PMC |
| http://dx.doi.org/10.3389/fpsyg.2022.848931 | DOI Listing |
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