"But my horse is well cared for": A qualitative exploration of cognitive dissonance and enculturation in equestrian attitudes toward performance horses and their welfare.

There is concern amongst the public, equestrians, animal welfare organisations, and horse-sport governing bodies regarding the welfare of performance horses, but equestrian culture appears slow to change. The present study seeks to increase our understanding of human factors underlying the persistence of welfare-compromising management and training practices within the performance horse world. Individual, semi-structured interviews focused on equestrians' attitudes were conducted with 22 equestrians from classical equestrian disciplines in the US, Canada, and the UK. Interview transcripts were analysed using reflexive thematic analysis. Five main themes were identified: perception of welfare issues; conflicting conceptions of a good life; objectification of the horse; instrumentalisation of horse care; and enculturation. Participants perceived and were concerned about horse welfare, but expressed dissonance-reducing strategies, including trivialisation, reframing and justification. Participants shared conflicting conceptions of a good life and described how equestrian activities may infringe upon horse welfare. Objectification of horses was among the attitudinal factors identified that may permit persistence of harmful practices, while the instrumentalisation of care theme showed how management practices often focused on performance and the horse's job more than care the horse. Finally, enculturation (the process of adopting attitudes and behaviours of a culture) in equestrianism may be fundamental to maintaining practices and attitudes that compromise horse welfare. These findings provide an enhanced understanding of why horse welfare issues persist in classical equestrian disciplines and may inform future human behaviour change strategies to promote improved horse welfare.