Trust Dynamics in Financial Decision Making: Behavioral Responses to AI and Human Expert Advice Following Structural Breaks.

Behav Sci (Basel)

College of Business Administration, Kookmin University, 77 Jeongneung-ro, Seongbuk-gu, Seoul 02707, Republic of Korea.

Published: October 2024


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Article Abstract

This study explores the trust dynamics in financial forecasting by comparing how individuals perceive the credibility of AI and human experts during significant structural market changes. We specifically examine the impact of two types of structural breaks on trust: Additive Outliers, which represent a single yet significant anomaly, and Level Shifts, which indicate a sustained change in data patterns. Grounded in theoretical frameworks such as attribution theory, algorithm aversion, and the Technology Acceptance Model (TAM), this research investigates psychological responses to AI and human advice under uncertainty. This experiment involved 157 participants, recruited via Amazon Mechanical Turk (MTurk), who were asked to forecast stock prices under different structural break scenarios. Participants were randomly assigned to either the AI or human expert treatment group, and the experiment was conducted online. Through this controlled experiment, we find that, while initial trust levels in AI and human experts are comparable, the credibility of advice is more severely compromised following a structural break in the Level Shift condition, compared to the Additive Outlier condition. Moreover, the decline in trust is more pronounced for human experts than for AI. These findings highlight the psychological factors influencing decision making under uncertainty and offer insights into the behavioral responses to AI and human expert systems during structural market changes.

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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC11505338PMC
http://dx.doi.org/10.3390/bs14100964DOI Listing

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