Contextual cueing of visual search reflects the acquisition of an optimal, one-for-all oculomotor scanning strategy.

Visual search improves when a target is encountered repeatedly at a fixed location within a stable distractor arrangement (spatial context), compared to non-repeated contexts. The standard account attributes this contextual-cueing effect to the acquisition of display-specific long-term memories, which, when activated by the current display, cue attention to the target location. Here we present an alternative, procedural-optimization account, according to which contextual facilitation arises from the acquisition of generic oculomotor scanning strategies, optimized with respect to the entire set of displays, with frequently searched displays accruing greater weight in the optimization process. To decide between these alternatives, we examined measures of the similarity, across time-on-task, of the spatio-temporal sequences of fixations through repeated and non-repeated displays. We found scanpath similarity to increase generally with learning, but more for repeated versus non-repeated displays. This pattern contradicts display-specific guidance, but supports one-for-all scanpath optimization.