Article Synopsis
- The study explores how ChatGPT can enhance human creativity in generating ideas for everyday and innovative problems.
- Using ChatGPT led to more creative outputs compared to traditional methods like web searches, regardless of constraints involved in the problem.
- The effectiveness of ChatGPT is particularly strong in generating moderately new ideas by combining unrelated concepts into clearer presentations.
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Article Abstract
This paper investigates the potential of ChatGPT for helping humans tackle problems that require creativity. Across five experiments, we asked participants to use ChatGPT (GPT-3.5) to generate creative ideas for various everyday and innovation-related problems, including choosing a creative gift for a teenager, making a toy, repurposing unused items and designing an innovative dining table. We found that using ChatGPT increased the creativity of the generated ideas compared with not using any technology or using a conventional Web search (Google). This effect remained robust regardless of whether the problem required consideration of many (versus few) constraints and whether it was viewed as requiring empathetic concern. Furthermore, ChatGPT was most effective at generating incrementally (versus radically) new ideas. Process evidence suggests that the positive influence of ChatGPT can be attributed to its capability to combine remotely related concepts into a cohesive form, leading to a more articulate presentation of ideas.
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