Publications by authors named "Yubei Hu"

Drawn upon optimum stimulation level theory, and in view of the impact of mobile terminal usage on tourist decision-making, the present study aims to investigate how personality (i.e., sensation seeking) influences tourist trip planning behavior (i.

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This study investigates the mechanism of how sensory experiences influence visitors' digital engagement with a destination through establishing a strong bond and identification between a destination and tourist utilizing a two-step process. First, visitors' sensory experiences in a destination are identified through a content analysis of online review comments posted by visitors. Afterward, the effects of those sensory experiences on visitors' digital engagement through destination dependence and identification with that destination are examined.

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