The Malena Company: An Early 20th Century Success Story.

Dental trade cards from the late 19th Century are highly prized collector's items, primarily due to chromolithography, a printing technique prevalent at the end of the 19th Century. Beginning with the 1876 World's Fair in Chicago, these trade cards became a hallmark of business advertising. Among the most notable companies producing them was Malena (MA-LE-NA), founded by Dr.

A Ridiculous Business Card in a Horse Dentist Family.

Early in the 1900s, a Philadelphia Horse Dentist apparently had a jolly sense of humor. A business card with a fun reverse is evidence of that. In 1876 Peter J.

Dr. Hand's Remedies in Dental Trade Cards.

A collection of 4,071 Victorian-era dental advertising trade cards, recently donated by Dr. Ted Croll to the New York University College of Dentistry, enhances the History of Dentistry and Medicine Core. These cards reflect late 19th-century cultural and social customs while illustrating how dental services were marketed.

The Ted Croll Victorian Era Dental Advertising Trade Card Collection.

For over 150 years, trade cards have been cherished as collector's items, with Victorian-era dental trade cards being particularly prized for their historical and artistic significance. Among the most notable collectors of these artifacts is Dr. Ted Croll, a distinguished pediatric dentist who has dedicated a half a century to curating an extensive collection.

Dr. D. George Knecht - A "Needle Dentist" from Allentown, Pennsylvania.

The authors had a surprising find when Dr. D. George Knecht's 4-panel advertising folder found its way into our collection; Martha Washington Needles! Researching Dr.

St. Jacobs Oil: So That's the Rub.

St. Jacobs Oil started out as a patent medicine pain remedy in the last third of the 19th century. About 40 years prior to implementation of the Pure Food and Drug Act of 1906, this "cure" was promoted as The Great Remedy for Pain of "Rheumatism, Neuralgia, Backache, Headache, Toothache, Sprains, Bruises, etc.

Dentistry Advertising Ink Blotters and a Hungarian Dentist With an Ink Solution.

In addition to the practical need of drying ink to prevent smudging, another function of paper blotters emerged during the last third of the 19th century: that of advertising. In the same way that Victorian Era Advertising Trade cards were in their heyday, colorful printing promoted every product, service, or business, that one could imagine, including dentistry, using blotters. This continued well into the 20th century.

Editorial - Write it Right and Say it Right: The Anguished English of Dentistry.

In the late 1980s renowned linguist and wordsmith, Richard Lederer (The Verbivore), gave up his classroom teaching duties at the St. Paul School in New Hampshire after 27 years. His first book, , (Fig.

Les Cartes Porcelaine of the Mid 19th Century.

A unique type of advertising trade card was popular in Europe, mostly Belgium, between 1840 and 1865. These cards were produced with a coating of a white lead substance that gave them a lustrous appearance and feel, resembling porcelain. As attractive as these cards were, producing them oftentimes resulted in lead poisoning for the printers, so few were produced after 1865.

A 4-Panel Advertising Card for New England Dentist Dr. Luke A. Plumb.

Creative advertisements for dental services in New England in the 1800s are highlighted.

Punxsutawney, Pennsylvania Pamphlet Proselytizing Preventive Dentistry, by Drs. Morrison and Henry.

Advice on preventive dental care for children, prior to 1900 is scarce. In the 1890s, Drs. Morrison and Henry, two Punxsutawny, Pennsylvania dentists, cogently offered such advice in their promotional pamphlet, along with some lessons on life, as reflected by precious stones.

Opposed to Pain: Antikamnia Chemical Company.

The Antikamnia (AK) Chemical Company founded in 1890, which eventually was renamed The Antikamnia Remedy Company in 1819, was an important medicine company that thrived prior to passage of the 1906 Food and Drug act using smart worldwide marketing. As dangerous as the AK products were, success continued after 1906 by pursuing methods to flout regulations and stick to the marketing methods and legal maneuvering that kept AK sales strong. This article describes the tumultuous history of one of the most successful drug companies between 1890 and well into the 1920s.

An Endodontology Icon Who Fostered an Appreciation for Pulpal Biology and Its Relevance to Restorative Dentistry and Periodontics: Dr. Kaare Langeland.

The impact of ground-breaking research on the dental pulp and its response to dental procedures, materials and associated diseases significantly influenced the evolution and scope of Endodontics, creating a science of Endodontology. While there were scattered studies in the early 20 century in this regard, the clarification and codification of these concepts took a major leap forward in the late 1950s due to the academic prowess and in-depth research endeavors of Dr. Kaare Langeland.

Postcards related to Dentistry: Iron-Jaw Acts and aPromotional Optical Illusion.

Demonstrable feats of strength and valor using the teeth are found throughout many aspects of newsworthy items and social encounters in history past. Likewise, promotional opportunities relative to the dentition were also common. This article addresses many of these sensationalistic scenarios that were found on postcards related to dentistry in the early 1900s.

Unusual Dentists' Advertisements from the 1932 Los Angeles Olympics.

The 1932 Olympiad in Los Angeles was not only transformative to the City of Los Angeles but also successful due to the efforts of several dedicated men. The Games were promoted by selected publicity that involved certain types of print media including stamps produced by the United States Postal Service. Advertising "seals" involved a vast number of businesses and products and all this added up to make the depression era Olympic Games successful.

19th Century Deciduous Tooth Boxes from France and Belgium.

An encounter 50 years ago led to an interesting collection of tooth boxes. This paper will highlight many of those unique treasures emanating from Northwestern Europe.

The Tooth Protector in Early Professional Baseball.

Protection of athletes during sporting activities was of some concern even in the late 1800s. That concern continues, over 140 years later. In baseball, safety for the catcher was of primary concern because of inherent risks of being "behind the plate" while balls are pitched, bats are swung, and runners attempting to score come barreling in.

The Most Reliable Remedy for Man or Beast Ever Before the Public!

A unique "miracle cure-all" developed for both Man or Beast that was available from the mid-1800s into the 20 century is highlighted with some interesting anecdotal perspectives.

Mechanical Dentistry: George Derby, An Unknown Artist, and Rube Goldberg.

For more than a century, at least, tooth extraction by ingenious mechanical contraptions has piqued the interest and imagination of illustrators, especially cartoonists. George Derby, an unknown British talent, and Ruben Garrett Lucius "Rube" Goldberg all dabbled in oral surgical mechanical humor.

Thomas Shields Henderson - Brooklyn Dentist and Irish Nationalist.

An unusual card advertising the dental services of T.S. Henderson revives the story of an Irish dentist who left his homeland and came to Brooklyn, New York to practice.

Dear Sis: An 1844 Letter From a Young Connecticut Dentist.

In 1844, Queen Victoria was 7 years into her 63-year reign of the Queen of the United Kingdom of Great Britain and Ireland. John Tyler was 10th president of the United States, to be followed by the 11th president, by James K. Polk in March of 1845.

ODOL MUNDVASSER and ZAHNPASTA: Part II - International Success.

In Part I of we described how in 1892, Dresden's Karl August Lingner (1861-1916), produced and marketed Professor Bruno Richard Seifert's (1861-1919) invention of Odol Mouthrinse, and subsequently Odol Toothpaste. The focus of Part I was how Lingner's Company used "aeronauticak" postcard advertising, ie., dirigibles and airplanes of the times, to advertise their products.

ODOL MUNDVASSER and ZAHNPASTA: Part I-von Stuck, PUCCINI, and up in the AIR.

Professor Bruno Richard Seifert (1861-1919) (Fig.1), a renowned German chemist, invented a mouthwash that combined an antiseptic with essential oils. (https://second.

Drs. H. Reid Staley and G.M. Brown and Their "Banner Lady" Advertisements.

In the late 1800s ladies were portrayed on "Cabinet Cards" to serve as photographic advertisements that appealed to the needs of the public…in today's world a veritable walking internet display of goods and services.