Effect of familiarity, brand loyalty and food neophobicity on food acceptance: A case study of instant noodles with consumers in Seoul, Beijing, and Shanghai.

This study investigated the factors influencing the liking and disliking of regular and spicy Jjajang instant noodles among consumers in Seoul (South Korea), Beijing (China), and Shanghai (China). The research examined the roles of cultural background, regional taste preferences, brand loyalty, and food neophobia. Four regular Jjajang instant noodles (two Korean and two Chinese brands) and two spicy Korean Jjajang noodles were tasted and evaluated by 312 consumers (Seoul = 106, Beijing = 105, Shanghai = 101) in blind condition using the 9-point hedonic scale and the Check-All-That-Apply method.

Texture Preferences of Chinese, Korean and US Consumers: A Case Study with Apple and Pear Dried Fruits.

The present study aimed to understand the drivers of liking dried apple and pear chips with various textures among Chinese ( = 58), Korean ( = 58), and US ( = 56) consumers. The possibility of hedonic transfer from snack texture preferences to fruit-chip texture preferences was also investigated among Chinese and Koreans. Fourteen fruit-chip samples with four textural properties (crispy, puffy, soft, and jelly-like) were selected.