Why True Believers Make the Ultimate Sacrifice: Sacred Values, Moral Convictions, or Identity Fusion?

Recent research has identified three promising candidates for predicting extreme behavior: sacred values, moral convictions, and identity fusion. Each construct is thought to motivate extreme behavior in unique ways: Sacred values trigger extreme actions when people are asked to compromise cause-related values for personal gain; moral convictions trigger extreme actions when a cause is aligned with one's moral compass; and identity fusion triggers extreme actions when a cause is inextricably associated ("fused") with the personal self. In six studies, we asked which of the three constructs (either alone or in combination) was most predictive of sacrifice for a cause.

Asymmetries in Mutual Understanding: People With Low Status, Power, and Self-Esteem Understand Better Than They Are Understood.

All too often, people who develop exceptionally astute insights into others remain mysterious to these others. Evidence for such asymmetric understanding comes from several independent domains. Striking asymmetries occur among those who differ in status and power, such that individuals with low status and power understand more than they are understood.

Censoring political opposition online: Who does it and why.

As ordinary citizens increasingly moderate online forums, blogs, and their own social media feeds, a new type of censoring has emerged wherein people selectively remove opposing political viewpoints from online contexts. In three studies of behavior on putative online forums, supporters of a political cause (e.g.

Devoted fans release more cortisol when watching live soccer matches.

Why do some sports fans experience intense emotions when watching live matches? Identity fusion is a strong form of group alignment in which personal and group identities are activated synergistically to produce a visceral sense of 'oneness' with one's team. Here we examine the role of fusion (using a three-item state measure with high internal validity) in elevating salivary cortisol levels while watching football (n = 41). Our evidence was gathered at field laboratories during the 2014 sFIFA World Cup in Natal, Brazil, with live screenings of two Brazilian victories (Colombia, 2-1; Chile, 1-1 with penalties), and the historic semi-final loss to Germany (1-7).

An Evaluation of Amazon's Mechanical Turk, Its Rapid Rise, and Its Effective Use.

Over the past 2 decades, many social scientists have expanded their data-collection capabilities by using various online research tools. In the 2011 article "Amazon's Mechanical Turk: A new source of inexpensive, yet high-quality, data?" in Perspectives on Psychological Science, Buhrmester, Kwang, and Gosling introduced researchers to what was then considered to be a promising but nascent research platform. Since then, thousands of social scientists from seemingly every field have conducted research using the platform.

The evolution of extreme cooperation via shared dysphoric experiences.

Willingness to lay down one's life for a group of non-kin, well documented historically and ethnographically, represents an evolutionary puzzle. Building on research in social psychology, we develop a mathematical model showing how conditioning cooperation on previous shared experience can allow individually costly pro-group behavior to evolve. The model generates a series of predictions that we then test empirically in a range of special sample populations (including military veterans, college fraternity/sorority members, football fans, martial arts practitioners, and twins).

Explaining Lifelong Loyalty: The Role of Identity Fusion and Self-Shaping Group Events.

Pledging lifelong loyalty to an ingroup can have far-reaching behavioural effects, ranging from ordinary acts of ingroup kindness to extraordinary acts of self-sacrifice. What motivates this important form of group commitment? Here, we propose one especially potent answer to this question-the experience of a visceral sense of oneness with a group (i.e.

Moral Vitalism: Seeing Good and Evil as Real, Agentic Forces.

Moral vitalism refers to a tendency to view good and evil as actual forces that can influence people and events. We introduce a scale designed to assess the belief in moral vitalism. High scorers on the scale endorse items such as "There are underlying forces of good and evil in this world.

Brothers in arms: Libyan revolutionaries bond like family.

What motivates ordinary civilians to sacrifice their lives for revolutionary causes? We surveyed 179 Libyan revolutionaries during the 2011 conflict in Libya. These civilians-turned-fighters rejected Gaddafi's jamahiriyya (state of the masses) and formed highly cohesive fighting units typical of intense conflicts. Fighters reported high levels of "identity fusion"--visceral, family-like bonds between fighters and their battalions.

What makes a group worth dying for? Identity fusion fosters perception of familial ties, promoting self-sacrifice.

We sought to identify the mechanisms that cause strongly fused individuals (those who have a powerful, visceral feeling of oneness with the group) to make extreme sacrifices for their group. A large multinational study revealed a widespread tendency for fused individuals to endorse making extreme sacrifices for their country. Nevertheless, when asked which of several groups they were most inclined to die for, most participants favored relatively small groups, such as family, over a large and extended group, such as country (Study 1).

Contemplating the ultimate sacrifice: identity fusion channels pro-group affect, cognition, and moral decision making.

Although most people acknowledge the moral virtue in sacrificing oneself to save others, few actually endorse self-sacrifice. Seven experiments explored the cognitive and emotional mechanisms that underlie such endorsements. Participants responded to 1 of 2 moral dilemmas in which they could save 5 members of their country only by sacrificing themselves.

On the nature of identity fusion: insights into the construct and a new measure.

Previous research has documented the consequences of feeling fused with a group; here we examine the nature of identity fusion. Specifically, we sought to determine what fusion is and the mediating mechanisms that lead fused individuals to make extraordinary sacrifices for their group. Guided by the assumption that fusion emphasizes the extent to which people develop relational ties to the group, we developed a measure designed to capture feelings of connectedness and reciprocal strength with the group.

Amazon's Mechanical Turk: A New Source of Inexpensive, Yet High-Quality, Data?

Amazon's Mechanical Turk (MTurk) is a relatively new website that contains the major elements required to conduct research: an integrated participant compensation system; a large participant pool; and a streamlined process of study design, participant recruitment, and data collection. In this article, we describe and evaluate the potential contributions of MTurk to psychology and other social sciences. Findings indicate that (a) MTurk participants are slightly more demographically diverse than are standard Internet samples and are significantly more diverse than typical American college samples; (b) participation is affected by compensation rate and task length, but participants can still be recruited rapidly and inexpensively; (c) realistic compensation rates do not affect data quality; and (d) the data obtained are at least as reliable as those obtained via traditional methods.

Implicit self-esteem: nature, measurement, and a new way forward.

Gaining insight into the nature and consequences of people's global self-evaluations (i.e., their self-esteem) has been fraught with difficulty.