Category Ranking
98%
Total Visits
921
Avg Visit Duration
2 minutes
Citations
20
Article Abstract
Authors rely on a range of devices and techniques to attract and maintain the interest of readers, and to convince them of the merits of the author's point of view. However, when writing a scientific article, authors must use these 'persuasive communication devices' carefully. In particular, they must be explicit about the limitations of their work, avoid obfuscation, and resist the temptation to oversell their results. Here we discuss a list of persuasive communication devices and we encourage authors, as well as reviewers and editors, to think carefully about their use.
Download full-text PDF |
Source |
|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10212555 | PMC |
| http://dx.doi.org/10.7554/eLife.88654 | DOI Listing |
Publication Analysis
Top Keywords
Similar Publications
Testing Upward/Downward Comparison Messages in Antibiotic Stewardship: The Role of Self-Construal and Regulatory Orientation.
Health Commun
September 2025
Department of Communication Studies, Western Washington University.
As antibiotic resistance poses a severe threat to global public health, effective communication to raise people's awareness and encourage recommended actions is essential. This study investigates the effectiveness of social comparison messages (upward . downward .
View Article and Find Full Text PDFOn October 17, 2022, the U.S. Food and Drug Administration (FDA) formally established a new category of hearing aids (HAs), now available over the counter (OTC).
View Article and Find Full Text PDFLeveraging the potential of social media: Unveiling the influence of customer-generated photos on customer behavior.
PLoS One
September 2025
Business School, Huanggang Normal University, Huanggang, China.
Recent research shows that social media has enormous potential for customers and enterprises, but this potential has been largely untapped. This study investigates the influence of customer-generated photos on social media to drive customer visit intentions via the argument quality of online reviews, including perceived informativeness and persuasiveness, by integrating the direct and moderating effects of brand social media visual communication and controlling customer demographics such as gender, age, and income in the context of restaurants. This study collected 1,137 responses from different customers through an online survey.
View Article and Find Full Text PDFAnalysing celebrity and influencer marketing of food and beverages to adolescents on Instagram.
Public Health Nutr
August 2025
Institute of Communication and Public Policy, Faculty of Communication, Culture and Society, University of Lugano, Lugano, Switzerland.
Objective: To assess the nutritional quality of foods and beverages (F&B) advertised to adolescents and analyse marketing techniques and persuasive appeals used by celebrities and influencers on Instagram.
Design: A content analysis study was conducted using the WHO's CLICK Monitoring Framework and Nutrient Profile Model.
Setting: Instagram, a popular social media platform among adolescents with frequent F&B advertisements by celebrities and influencers.
Secure wireless communication of brain-computer interface and mind control of smart devices enabled by space-time-coding metasurface.
Nat Commun
August 2025
State Key Laboratory of Millimeter Waves and Institute of Electromagnetic Space, Southeast University, Nanjing, China.
Brain-computer interface (BCI) provides an interconnected pathway between the human brain and external devices and paves a potential route for mind manipulations. However, most existing BCI technologies are based on simple signal transmission and are independent of other interface devices, with limited consideration for the reliability and security of the human brain's information interaction in complicated wireless environments. Here, we propose a deep fusion coding scheme that combines the BCI visual stimulation coding with metasurface space-time coding at the physical layer, enabling reliable and secure information transfers between the human brain and external devices.
View Article and Find Full Text PDF