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Article Abstract
Purpose: The purpose of this study is to examine how risks and benefits affect users' privacy-related decision-making processes.
Design/methods/approach: This study collected and analyzed the neural activity processes of users' privacy-related decisions when faced with personalized services with different risks and benefits through an ERP experiment that included 40 participants.
Findings/results: The findings show that users subconsciously categorize personalized services based on benefit; Privacy calculus affects privacy decision by influencing the allocation of cognitive resources for personalized service, and the scarcity of cognitive resources increases the degree of privacy disclosure; Emotional change in privacy decision is the result of many factors, not the result of privacy risk alone.
Originality/discussion: This study provides a new perspective to explain the process of privacy decision-making, and a new approach to investigate the privacy paradox.
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|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9979790 | PMC |
| http://dx.doi.org/10.3389/fpsyg.2023.1052782 | DOI Listing |
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