Publications by authors named "Shane Kawenata Bradbrook"

Over the last 75 years, we have learned that commercial tobacco use causes widespread disease and death. However, the commercial Tobacco and Nicotine Industry continues to promote, market, and sell tobacco and nicotine products to protect and expand profit. This reflects their legal obligation to act in shareholders' best interests.

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The tobacco and nicotine industry, embedded in colonial exploitation and racialised harm, remains a leading cause of preventable disease, death, and intergenerational trauma. This article presents a transformative abolitionist public health framework, grounded in Indigenous-led principles of sovereignty, truth-telling, love, and justice. It aims to dismantle the structural drivers of harm perpetuated by the industry.

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The eradication of the commercial tobacco industry is a crucial goal for health and well-being, particularly from a public health and health justice perspective. The term 'eradication' is applied in epidemiology to mean the process and outcome of elimination of the-commercial tobacco industry as a human-made-agent of disease and death. In this commentary, we outline why the eradication of the tobacco industry is necessary, urgent and realistic.

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Article Synopsis
  • The study evaluated a quit smoking campaign aimed at Māori smokers and their families in New Zealand to see its impact on their smoking behaviors.
  • About 78% of surveyed smokers and 73% of whānau recalled the campaign a year later, with over half finding the ads believable and relevant.
  • The campaign effectively encouraged more than half of the smokers to consider quitting, highlighting the importance of targeted social marketing in addressing smoking rates and health disparities among Māori.
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