Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia.

Edible insects are emerging as a sustainable and eco-friendly alternative protein source, addressing global challenges in food security and environmental sustainability. This study investigates the willingness and acceptance of edible insects as sustainable alternative protein sources among Saudi participants, focusing on sociodemographic and attitudinal factors. A cross-sectional survey involving 2208 participants revealed that males and younger individuals (18-34 years) exhibited greater willingness to consume EIs, driven by environmental concerns, health benefits, and positive beliefs.