Cholangiocarcinoma (CCA) remains a major public health concern in Thailand, particularly in areas endemic for Opisthorchis viverrini infection. During the period of 2020-2022, there was a rapid shift in public communication behaviors that created new opportunities to promote health education through diverse media channels. This study aimed to assess public awareness of CCA prevention and explore the feasibility of applying social marketing strategies during a time of health crisis.
View Article and Find Full Text PDFAsian Pac J Cancer Prev
November 2024
Objective: This study aimed to develop a model for promoting fruit and vegetable consumption in Thailand's high-risk population for cholangiocarcinoma (CCA).
Methods: Action research was used as a guiding framework for model development. Participants were divided into groups for process development and evaluation.
Introduction/objective: To examine the effects of applying social marketing and Health Belief Model (HBM) in preventing cholangiocarcinoma (CCA) in high-risk areas of Thailand.
Methods: About 2 randomized high-risk areas of CCA from multiple-stage sampling were assigned as study areas. The 150 participants were allocated to the experimental group, which received a 12-week health education program that applied social marketing and HBM.