Understanding shifts in creative work will help guide AI's impact on the media ecosystem.
View Article and Find Full Text PDFProc Natl Acad Sci U S A
January 2022
The recent emergence of machine-manipulated media raises an important societal question: How can we know whether a video that we watch is real or fake? In two online studies with 15,016 participants, we present authentic videos and deepfakes and ask participants to identify which is which. We compare the performance of ordinary human observers with the leading computer vision deepfake detection model and find them similarly accurate, while making different kinds of mistakes. Together, participants with access to the model's prediction are more accurate than either alone, but inaccurate model predictions often decrease participants' accuracy.
View Article and Find Full Text PDFProc Natl Acad Sci U S A
April 2019
Rapid advances in artificial intelligence (AI) and automation technologies have the potential to significantly disrupt labor markets. While AI and automation can augment the productivity of some workers, they can replace the work done by others and will likely transform almost all occupations at least to some degree. Rising automation is happening in a period of growing economic inequality, raising fears of mass technological unemployment and a renewed call for policy efforts to address the consequences of technological change.
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