Digitalization as driver to achieve circularity in the agroindustry: A SWOT-ANP-ADAM approach.

In the last decades, the agroindustry is facing environmental issues due particularly to food loss and waste, requiring a strong orientation towards sustainability and the circular economy (CE) paradigm. This study carries out an investigation of the role of digitalization in serving as a driver to achieve circularity in the agroindustry. A SWOT analysis was performed to assess the strengths and weaknesses (internal factors) and opportunities and threats (external factors) of digitalization in boosting circularity within agroindustry systems and identifying critical factors (CFs).