In Search of a Value Proposition for COVID-19 Testing in the Work Environment: A Social Marketing Analysis.

Background: This study examined employer experience with SARS-CoV-2 (COVID-19) asymptomatic testing through a social marketing lens. Social marketing uses commercial marketing principles to achieve socially beneficial ends including improved health and safety behavior.

Method: Twenty employers across 11 occupational sectors were interviewed about implementation of COVID-19 testing from January through April 2021.

Barriers to SARS-CoV-2 Testing among U.S. Employers in the COVID-19 Pandemic: A Qualitative Analysis Conducted January through April 2021.

During the first year of the COVID-19 pandemic, U.S. companies were seeking ways to support their employees to return to the workplace.