Fantasies of White Genocide: Conspiracy Theory, Reproductive Anxiety, and Self-Help in the Online Manosphere.

The Great Replacement is a far-right conspiracy theory that warns of a global scheme against the "White race"-one that seeks to replace "native" white populations in Europe with migrant populations from the Third World. This theory has gained traction among white nationalist movements across Europe and America and has been referenced by several far-right terrorists in the last decade, but in recent years, elements of the theory have entered the right-wing and center-right mainstream media. My article excavates the intersections between the Great Replacement Theory and genres of masculinist self-help that have grown popular across male-dominated digital communities (also known as "the manosphere") through influencers such as Jordan Peterson, Stefan Molyneux, and Marcus Follin, who hold diverse positions along the right-wing political spectrum.