Beyond sport to combat childhood obesity: educating, engaging, and preventing through an integrated school-based campaign grounded in the values of Olympism.

Introduction: Promoting sports in schools is a key strategy to address childhood obesity and raise awareness of the benefits of physical activity. The "Trofei di Milano Cortina 2026" initiative, in collaboration with Buzzi Children's Hospital in Milan, launched a comprehensive school-based campaign to promote Olympism and healthy lifestyles.

Methods: The initiative involved 350 schools across primary and lower secondary levels, offering free educational and sports activities in two phases: a year-long educational component followed by a final sports event.