Publications by authors named "Animesh Animesh"
Article Synopsis
- The common approach for encouraging businesses to engage in climate actions focuses on financial gains, framing sustainability as a way to boost profits.
- A research experiment revealed that narratives emphasizing social responsibility or personal achievement were 55% more effective in prompting businesses to act compared to those highlighting monetary benefits.
- The results indicate that sustainability communications for business leaders should include a mix of financial, prosocial, and achievement motivations to be more effective.
